As social networking and mobile computing grow, companies compete for top executives
Photo Illustration by Emily Keegin and Maayan Pearl
By John Helyar and Douglas MacMillan
Over the past seven months, executives at Zynga, the popular social gaming company, plotted how to recruit Neil Roseman, an engineer who had led Amazon.com’s (AMZN) launch of its digital music business and development of the Kindle e-book reader’s software. Instead of hiring a search consultant, Zynga
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