Sunday, September 18, 2011
Channel focuses on ‘seedsmanship’
The Channel seed brand, launched two years ago, has grown to become the industry’s third largest corn seed brand and fourth largest soybean brand. According to Channel marketing manager Heather Gotto, Channel’s success is based on its unique “Seedsmanship” approach, which focuses on providing farmers with expert advice, customized service and industry-leading seed products, including an expanded lineup of Genuity corn trait products and Genuity Roundup Ready 2 Yield soybeans for
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