When Google rolled out the +1 button it seemed innocuous enough: it allows users to find sites, articles, or videos that their friends like, thus making the web a more social experience. However since its launch, there’s been a widespread brouhaha at the internet marketing water coolers about whether or not its use would influence search results.
Although the popular opinion is a resounding “yes”, we were assured by those in charge that this button was not intended to game search
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