Facebook’s Open Graph Provides Marketers with New Opportunities

At the recent Facebook f8 developer conference, Facebook unveiled two new features: Timeline and Open Graph. Timeline, which is replacing the current profile pages, will highlight important photos, events, and activities. Open Graph, which will usher in a new era of apps, will enable Facebook users to easily share experiences together in realtime. Although Facebook will undoubtedly claim that these changes were primarily made to provide a better user experience, the higher levels of engagement

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