Thursday, September 8, 2011

Google Buys Zagat: a Marriage between Old and New Media

Earlier today, Google announced the acquisition of the prestigious restaurant-rating organization Zagat for an undisclosed price. Zagat, which rates restaurants on a 1-30 scale, has collected consumer surveys and reviews for restaurants in over 100 major cities around the world. Google executive Marissa Mayer stated that Zagat will become a “cornerstone” for Google’s local services division in the near future.
Although there is already speculation regarding whether or not Google will

Read more ...

No comments:

Post a Comment