It Takes Two to Tango — A Romantic View of Conversion

I needed to lower my Adwords costs. After 3 days of trying, my frustration turned into anger.
You only get this far if you can actually listen.
All the ads I wrote where a miserable failure. Then it hit me. The reason I failed was because I didn’t take the time to listen. I didn’t take the time to learn the dance I was engaging in. I couldn’t find someone to dance with me.
I’d like to share with you an insight that I use every time I’m struggling with copy. It helps increase my

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