Earlier today, eMarketer released a study that estimates advertisers will spend $1.23 billion on mobile advertising in the U.S. market in 2011. This year will be the first time the mobile ad industry has passed the one billion dollar mark. This unprecedented amount represents a 65% increase over the $743 million spent in 2010 on mobile advertising.
The study also estimated that by the end of the year 38% of mobile users will have a smartphone and 41% of mobile users will use mobile Internet at
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