With the Kindle Fire, Amazon is making its first foray into tablet computers, a market where Apple dominates with its iPad and nothing else has even made a dent. The Android-based Kindle Fire is an impressive media tablet, and Jeff Bezos understands that the device itself is only part of the equation. It is merely the front-end of a set of end-to-end services which will deliver digital media from Amazon’s servers to people’s hands.
But the Kindle Fire is no iPad, and Bezos knows that too.
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