Tuesday, October 4, 2011
Google’s YouTube Partners with Hollywood to Produce Content for New Channels
Google Inc. recently fronted $100 million in order to have original video content produced for dozens of new YouTube channels. The technology giant is finalizing agreements with media companies such as News Corp.’s ShineReveille, which produces “Ugly Betty” and “The Office,” and Warner Brothers as well as retired professional skater Tony Hawk. In addition, many other content producing agreements are expected, including with IAC’s Electus, the producer of VH1’s “Mob Wives,”
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