When deciding whether or not to offer a Groupon, many merchants struggle with wondering if they will gain repeat business or simply offer deeply discounted products or services to one time customers. In order to combat this fear, the daily deal giant launched Groupon Rewards as a way to allow merchants to track deal redemption and ROI and incentivize customers to do repeat business at their favorite merchants.
Groupon’s Wednesday blog post described the new program:
“Consumers earn rewards
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