According to a recent eMarketer report, Twitter’s 2011 advertising revenues will fall short of the earlier $150 million projection. However, when compared to Twitter’s $45 million of revenue in 2010, the revised 2011 projected revenues of $139.5 million represent a growth rate of 210%.
The primary reason Twitter will not meet the $150 million projection is a delay in rolling out a “self-serve” ad platform. Debra Aho Williamson, an eMarketer analyst, said the following of the
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