Many strategies for managing Pay-per-click or PPC accounts translate across all sizes of PPC accounts. Keeping your ad text fresh, not over using broad match and other tips can be easily implemented across accounts of any size. But any PPC manager who has managed an account that spends a couple hundred thousand dollars a month can tell you it’s quite different than managing an account that spends a few thousand a month.
When managing a smaller PPC campaign, you may have to stay away from
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