In a recent interview with TechCrunch, Facebook Ads Product Director Gokul Rajaram revealed how Facebook is planning to increase advertising revenue in the near future. Facebook, who currently earns most of its approximately $4 billion in annual revenue from advertising, is now running Social Ads on the majority of Facebook page views. When asked about the future of Facebook advertising, Rajaram said:
“Our hope is that almost every ad on Facebook at some point a few years down the road
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