There are a lot of great tools for performing SEO audits, and some good posts on the topic of performing PPC audits “by hand”, but there seem to be far fewer similar tools for paid search campaigns. In this post I’ll introduce you to a pair of tool sets that can help you get a quick idea of problem areas in a pay-per click campaign. I’ll also offer a brief cautionary note on over-reliance on PPC auditing tools.
WordStream’s Google AdWords Performance Grader
My friends at
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