Toyota enlists Kanye West and Madonna directors for pop-video-themed all new Toyota Yaris ad campaign
State-of-the-art ad takes Toyota Yaris brand in fresh direction
Toyota is launching a series of pop-video-inspired ads to back its campaign for the next-generation Yaris.
The campaign is intended to give the Yaris a dynamic and smart new image that will challenge consumer perceptions and reach out to a fresh audience of 20- to 30-year-olds
The TV ad, which has been created by Saatchi &
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