Zynga is whipping the Hollywood and entertainment partnerships. After establishing a marketing contract with Lady Gaga for FarmVille, the social gaming goliath is waving out a different deal, this time with DreamWorks Animation for the publicity of the studio’s new film Kung Fu Panda 2. Zynga states this will be the first-ever in-game integration inside CityVille, the firm’s most popular application by monthly active users on Facebook.
CityVille, which has about 88 million monthly
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